Cultural and event tourism management
Tourism is an expanding sector, calling for a long-term significant increase. The programme in Cultural and event tourism management is aimed at graduates interested in qualifying themselves as experts within this promising professional sphere and offers them a transversal education, which covers sound economic expertise, management skills (especially regarding the promotion and supervision of tourism products and systems in different contexts), as well as linguistic, geographical, historical and artistic competences.
The didactic approach will not be merely theoretical – on the contrary, particular attention will be given to practice: besides lectures (which are held in Italian during the first year, in English during the second, with the possibility to take online classes and/or see them again on demand), the course includes thematic laboratories, internships and collaborations with high-profile professionals. The exchange of technical know-how will also be promoted, both by inviting qualified testimonials and by confronting with external realities through the Erasmus project.
The objective will be thus to foster the acquisition of those skills required in the context of the promotion and management of cultural events – firsthand, as cultural administrator, communication and event manager, event coordinator, press representative, advisor for local authorities, foundations, private enterprises etc., or as trainer of new profiles involved in the touristic promotion of the territory.